What is video marketing like in 2024? I’ll tell you what doesn’t work: talking heads and three-minute-long explainers. We’ve reached video fatigue. People’s attention spans have shrunk, and today’s viewers are too savvy for the same old song and dance. In order to command the attention of your audience, you’ll need to make compelling, action-packed, … Read more
The world we live in changes rapidly every day, and the key to keep up, and hopefully be ahead, is through driving forces that push us forward. Capacity of change is directed and fueled by creativity and innovation. The most crucial point is that these two forces are transformative and therefore can drive progress. Using … Read more
How to prepare for the NMLS SAFE MLO licensing exam: 1. Understand the Exam Format: Familiarize yourself with the structure of the exam. It typically includes questions on federal mortgage-related laws, general mortgage knowledge, mortgage loan origination activities, ethics, and an understanding of compliance. 2. Study Comprehensive Material: Use study guides and materials that cover … Read more
When it comes to reaching their intended audience, companies are turning more and more to influencer marketing, in which businesses partner up with popular internet personalities to spread the word. But beyond just being seen, influencer partnerships can interact with consumers in impactful ways that drive them to convert or make a purchase. Influencer marketing’s … Read more
Developing an effective work ethic is the foundation of professional success. Although excellence in ethics may not boost the bottom line of an organization directly, dedication to such principles pays for itself many times over, as I have found in my profession. In this article, I will discuss why I believe that a strong work … Read more
